FARMED HERE: EGYPT’S HYDROPONIC FRIDGE BRINGS FRESH VEGGIES DIRECTLY TO CUSTOMERS
In Cairo, a special fridge labeled “Farmed Here” lets customers buy fresh vegetables grown on-site using hydroponics—no soil, just water, nutrients, and fertilizers. Schaduf’s system saves 90% of water, prevents produce spoilage, eliminates transport, reduces plastic use, and cuts carbon emissions, offering a sustainable way to deliver fresh greens directly to shoppers.
